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From January 13, 2027 to February 9, 2027

Winter sales 2027: buy at the real sale price

Sales are regulated by law, but the reference price often stays vague. Six months of daily readings tell whether the sale price is really the lowest.

128 days before Winter sales 2027. Track your products now to know whether the discounts will be real.

Track my products for freeSee the real drops right now

How not to get fooled

1. Know the usual price before the big day

Most “−40%” are computed against a list price inflated in the previous weeks. DeaLynx records prices daily and computes each product’s usual price over six months: the only honest reference.

2. Track the products you are after

Add them to your list now. On the day, you get an alert only if the price really drops below its usual level, not at every displayed “promo”.

3. Buy at the right moment, not at the first price

The best offers are gone within hours. With a price threshold and, on the Sniper plan, a one-tap pre-filled cart, you are ready before everyone else.

Meanwhile, the real drops right now

Discounts measured against each product’s usual price, outlier readings excluded.

Prepare your purchases by category

Frequently asked questions

When do the 2027 winter sales start?

Winter sales start on the second Wednesday of January, 13 January 2027, for four weeks, except for local exemptions.

Is the crossed-out price during sales reliable?

The law requires the reference price to be the lowest charged in the previous 30 days, but online checks are rare. DeaLynx shows the usual price actually recorded over six months, which makes the discount verifiable.

Is it better to buy on the first or the last day of the sales?

Markdowns deepen over the weeks, but sizes and stock disappear. Tracking the product with a threshold lets you buy as soon as the price reaches your target, without watching.